They were the first three publishers on Substack. Through suggestions from friends, and friends of friends, I also recruited Kelly Dwyer, formerly of Yahoo Sports and now author of The Second Arrangement, and Daniel Lavery, one of the founders of The Toast and now author of The Shatner Chatner. I asked Bill if he’d be interested in being Substack’s first publisher, and he said ‘Sure!’ So we built the first version of the product to suit his needs and iterated from there. This was around the time that Chris and I were talking about starting Substack. In 2017 he started telling his readers he was going to put up a paywall. He had been publishing Sinocism as a free newsletter for five years, and I was a reader. “ It all started with Bill Bishop, author of Sinocism, who I knew from my days as a reporter in Hong Kong (and later, a visiting reporter in China). Again, an important disclaimer: following these steps does not guarantee success-but I’m confident it will increase your odds. This post is an updated and fully revised take on my previous post on this subject (my single most popular post of all time). The big question we’ll be answering in today’s post: How do you find and acquire your first 1,000 users? Step 5: RETAIN: Iterate until enough people stick around Step 4: REACH: Find your early adopters by doing things that don’t scale Step 2: AUDIENCE: Identify your super-specific who If you’re just joining us, here’s where we are at, and what’s ahead: In this post, we bring it all together to go find your first 1,000 users. At this point, you have your startup idea, a good sense of your super-specific who, and a hook. Welcome to part four (maybe my favorite!) of our six-part series on kickstarting and scaling a consumer business.
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